Notwithstanding the impression that the pressure on land is decreasing because of the current economic crisis, the challenge of a contemporary urban planning to involve all stakeholders as equally as possible in the planning process remains unchanged. This article focuses on the acceptability of the integration private initiatives into the decision-making process. It asserts that urban planning based on private initiative does not lead to a sustainable spatial development; furthermore, the existing criteria-based land development approach does not necessarily give optimal results.